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History & Mission

Our History

Flavours of Life was born in 2004 with the purchase of a tent, $500 and the selling of fair trade crafts at local markets, fairs and festivals. In 2005, we moved into our first store front at 189 Bank Street, New London. Encouraged by our community’s response to fair trade and support for Flavours, we soon re-located to much larger premises further up at 86 Bank Street. While we continue to participate in markets, fairs, and festivals Flavours has also added churches, schools and fair trade parties to its itinerary. Latterly, we have further metamorphosed to embrace on-line shopping.
The foundation for Flavours was conceived over a long weekend of defining passions;

  • justice, respect, dignity, fairness
  • valuing diversity, equality
  • adventure, travel, cultural differences and traditions
  • exotic sights, sounds and smells
  • family, community, sustainable environment
  • Fair Trade Checks All The Boxes!

During the last three years as Flavours has grown and developed within the local community, our role has been recognized through the receipt of two awards in 2007. The Merchant Services Award for Excellence (Connecticut Main Street) and The Green Business of the Year Award (Chamber of Commerce of Eastern Connecticut).
In 2007 and in 2009 Marcie was elected to serve on the Board of the Fair Trade Federation.

 
Our Mission

We at Flavours of Life will live by the objectives and principles of our mission statement:

  • To develop a sustainable business following Fair Trade principles and to promote Trade Justice.
  • To implement the principles of fairness, respect, and openness in our dealings with producers, suppliers and customers and to share these business values with others through federation and cooperation.
  • To inform, educate and enlighten others on the principles of Fair Trade and Trade Justice.
  • To promote an awareness of history and an appreciation for the culture of others through the provision of art, crafts, food and music.
  • To develop and encourage the concept of community and become involved in activities beneficial to our local social environment.
  • To embrace all aspects of social responsibility to the best of our ability and to influence others to be good citizens and guardians of Planet Earth.
 


Flavours of Life are active members of these organizations

Fair Trade Federation

Green America

Chamber of Commerce

New London Local First

Visit these websites to learn more about Fair Trade

Fair Trade Resources Network

 

transfairUSA

 

Oxfam's Make Trade Fair

 

Fair Trade Towns America